Courses I teach in 2016-17
Psychological media effects
On average, Israelis spend four hours watching TV and almost one-fifth of their day online. What are the implications of this behavior? The course will deal with the psychological effects of media consumption on us, the media consumers. We will discuss questions such as: How does the media affect the way we think? Make decisions? Shape our attitudes? Why does media content make us feel fear, or joy? Why do we think we are fat? How does this effect occur and when? And who is most likely to be affected?
Public opinon and the media
What is 'public opinion' and what is the role of the media in shaping it? The expression 'public opinion' has become a common phrase in the political and media discourse, and will be re-examined in this course. The course will explore the classic approach to the studying of public opinion, and make its way to the more contemporary works. We will discuss these theories in an attempt to examine whether or not they could be implied to the Israeli political arena
Quantitative Research Methods
The course aims to introduce students to the foundations of empirical research thinking with special emphasis placed on positivist approaches to communication research and the interdisciplinary nature of the field. The course deals with the role of theory, models, hypotheses and measurement in research and focuses on three quantitative research methods: experimentation, survey, and content analysis. The course also presents statistical tools appropriate to the analysis of data gathered through these methods.
Popular enthusiasm for the “Facebook age” makes it is easy to forget that social networks had been present long before any social network site ever existed. Indeed, they have been a topic of investigation among social science scholars for many years. Recently, however, research of applications of social networks in various spheres of political life has grown exponentially. The purpose of this course is to review the numerous effects of social networks on political behavior. To begin with, the course will provide a short general overview of the concept of networks, including the characteristics of a network and the key terms used in social network analysis. Then we will zoom in on the literature on networks, focusing on two areas: features of social networks that are important to politics; and aspects of political behavior influenced by social networks. Finally, we will demonstrate basic empirical tools in the analysis of networks.